The internet has revolutionized many aspects of our lives, including how we eat. From ordering food online to watching cooking videos on social media, the new generation is constantly exposed to various online trends that influence their food choices and preferences. But how exactly are these online trends affecting the food habits of the new generation? And what are the implications for the food industry and society at large? In this article, we will explore some of the major online trends shaping the new generation’s food habits, and how they can be leveraged for positive outcomes.

Online Ordering and Delivery

One of the most obvious online trends that has impacted the food habits of the new generation is the convenience and accessibility of online ordering and delivery services. According to a report by Technavio, the global food delivery market size is expected to grow by USD 164.32 billion during 2020-2024. 

The surge in online food ordering is undeniable. It’s a lifeline for those juggling a hectic lifestyle. The perks are clear: it saves time, offers an array of culinary choices, and can be tailored to individual tastes and dietary needs, all while ensuring contactless, hygienic transactions. Yet, like any trend, it has its flip side. Cost can mount due to delivery fees and tips, and the quality and freshness of the food may suffer from delays or packaging concerns. Moreover, it can inadvertently lead to unhealthy eating habits. As consumers, we need to tread wisely in this digital dining landscape, balancing the convenience it offers with the potential pitfalls it hides.

Online food delivery

Social Media and Influencers

Another online trend that has influenced the food habits of the new generation is the role of social media and influencers. Social media platforms such as YouTube, Instagram, TikTok, and Snapchat have become incredible sources of food and cooking content for the new generation, with millions of followers, likes, comments, and shares. 

Social media and influencers wield substantial influence on the new generation’s eating habits. They serve as wellsprings of inspiration, offering novel recipes, culinary techniques, and cultural explorations. They’re also educators, enlightening their followers about nutrition, sustainability, and gastronomic history. Entertainment is a significant facet. The food world on social media is teeming with creativity and humour, adding an extra layer of fun to culinary experiences. Furthermore, the interactive nature of social platforms keeps consumers engaged through polls, quizzes, challenges, and live streams.

Nonetheless, challenges abound. Misinformation, disguised as truth, often spreads like wildfire, misleading consumers on matters like food safety and health. Manipulation lurks in the form of sponsored content and hidden agendas, threatening genuine authenticity. Social pressures to adhere to certain dietary standards also cast a shadow. Consumers must remain vigilant, critically assessing the credibility and authenticity of sources in this dynamic digital landscape.

Social Media influencer

Environmental Awareness and Sustainability

A third online trend that has shaped the food habits of the new generation is the growing awareness and concern for the environment and sustainability. The new generation is more conscious of the environmental impact of their food choices than previous generations. According to a 2022 Food and Health survey conducted by the International Food Information Center (IFIC), 73% of Gen Z believes that their generation is more concerned with the environmental impact of their food choices than other generations.

 Environmental awareness and sustainability play a pivotal role in shaping the eating habits of the new generation. They gravitate towards organic foods, eschewing synthetic pesticides, hormones, and GMOs, favouring health and the environment. Plant-based diets, rich in fruits, vegetables, and legumes, are their preferred choice, aligned with ecological concerns. Support for local food systems is a common theme, emphasizing regional, seasonal produce over distant imports, a nod to sustainability. Additionally, the zero-waste ethos resonates, prompting practices of reducing, reusing, and recycling food waste, an eco-conscious approach.

Yet, this commitment to sustainability is not without its challenges. Accessibility to such foods can be limited by geographical, seasonal, or economic factors. These choices sometimes come at a higher cost, reflecting elevated production, distribution, or certification expenses. Furthermore, they can clash with personal tastes, convenience, cultural norms, or traditions Hence, consumers must strike a balance, remaining pragmatic and flexible in their pursuit of sustainable food practices. The key is harmonizing these ideals with other food considerations to cultivate a holistic and realistic approach to their dietary choices.

organic food


Online trends are undoubtedly affecting the food habits of the new generation in various ways. While some of these effects are positive and beneficial, others are negative and harmful. Therefore, consumers should be aware and responsible of their online food habits, and make informed and sensible decisions. If you are looking for a professional and reliable partner to help you design, plan, execute, and manage your food service facilities, look no further than HPG Consulting. HPG Consulting is a leading food service consulting and strategy advisor that offers customized and cost-effective solutions for diverse industries and projects. Contact HPG Consulting today to find out how they can help you achieve your food service goals.