Case Study
Food and Beverage Strategy for a 6 million square feet commercial space
HPG Consulting
Client Brief
– Low footfall during evenings and night, past office hours made it unviable for restaurants
– Strategy/ Design needed to create a space frequented by corporates around during the day and public during evenings
– Create an attractive space for both clientele without compromising one for the other
– EAF (Entertainment, Adventure and Food) inspired design to maximize utilization of spaces
– Adventure and Entertainment offerings to attract corporates for team building activities as well as city crowd
– Full-spectrum of the dining experience was envisaged from the economical food trucks to high-end formal dining spaces for executives and upper-middle-class families
– The strategy was conceptualized along with entertainment, adventure and culinary offerings, designed to attract both corporate and friends & family outing
– The local and street food culture was brought into the gambit with safe & hygienic conditions, a first in the country
– Lunch only handicap was overcome with the adventure and entertainment offerings being a pull for both corporate team building and friends & family outings alike.
– Hi-Tech City Hyderabad is an aspirational corporate space during the day and transforms into a happening place come evenings
– The requirement was achieved and all the issues, foreseen and otherwise were successfully tackled resulting in smooth services and food service